About Us

We believe in what we do. Each and every day we see how happy our patients are with their new smiles! Serving Pleasanton and the entire Tri-Valley with state-of-the-art orthodontic care, Dr. William Schlicher truly appreciates the opportunity to help children, teens and adults love their smiles. It is more than just orthodontics to us; it’s about engaging with our patients in a way that creates a practice where patients feel listened to, respected and encouraged. Our practice prides itself on integrity, ethics, and putting our patient's best interest above all else.

Our team sincerely cares about our patients. We enjoy getting to know you and have a genuine interest in what makes you smile.

Our practice is patient-focused with a schedule that allows Dr. Will to truly invest time in during each and every appointment.

With a wide variety of treatment options, we tailor your treatment to provide the most efficient and successful solution. We provide traditional metal and clear braces, Invisalign® and Invisalign Teen™ clear aligners, and In-Ovation® braces.

We provide honest education about each patient's unique diagnosis and treatment options. Dr. Schlicher develops an individual treatment plan and makes sure that patients and parents have an opportunity to understand treatment before we start.
When you’re ready to learn about the ways we can help you improve the look and function of your smile, please contact our office and schedule an appointment. Live the rest of your life with the happiness a beautiful smile brings!

Meet Our Doctor

Meet Dr. Schlicher
“I love to make people smile! It is so cool to see the joy and self-confidence when a patient sees their new smile at the end of their treatment. I love the challenges of designing a treatment plan to efficiently move the teeth and then partnering with my patients to make their result stunning.

Orthodontics is not just straightening teeth to me; it is also about taking the time to really know each patient and truly caring about what’s going on in their lives. Orthodontics is a great profession that stretches me to connect with patients. It challenges me to execute excellent orthodontic treatment and brings me great joy when, at the end of the day, I have done everything I can to make my patients smile.” — Dr. Schlicher

Dr. William Schlicher, or Dr. Will as his patients call him, loves practicing in Pleasanton and serving families throughout the area. Having grown up in nearby Lafayette, Dr. Will and his wife feel right at home in Pleasanton with its small town charm, great sense of community, and wonderful schools.

When he is not practicing orthodontics, Dr. Will loves spending time with his wife and sons. He also enjoys a number of sports including cycling, swimming, running, golf and anything else to get outside and enjoy this beautiful area we are blessed to call home.

Dr. Will attended the University of California Los Angeles for his Bachelor of Science degree in physiology and minor in English before entering dental school at Harvard University. There, he graduated cum Laude with his Doctorate of Medical Dentistry (DMD). Dr. Schlicher’s orthodontic training was completed at the University of California San Francisco where, in addition to earning his Master of Science degree, he also served as Chief Resident.

Dr. Will is now on faculty in the department of orthodontics at UCSF as an Assistant Clinical Professor, teaching dental students about dental development and orthodontics. He has been fortunate to learn from many incredible teachers and mentors throughout his academic career and loves sharing his passion for orthodontics with the next generation of dentists and orthodontists.

Professional Affiliations:
American Association of Orthodontists
Pacific Coast Society of Orthodontists
California Association of Orthodontists
American Dental Society
California Dental Association
Southern Alameda County Dental Society

European Journal of Orthodontics:
Consistency and precision of landmark identification in three-dimensional cone beam computed tomography scans
American Journal of Respiratory and Critical Care Medicine
Active Kids; “Let's Get Things Straight”

Meet Our Staff

Jen joined the Schlicher team in 2013 and is happy to work for such a fun office! Jen ensures the office operates smoothly and efficiently and our patients have the most rewarding experience. She has a great passion and enthusiasm for what she does. She looks forward to interacting with our patients and getting to know them better every day.

In her free time Jen loves to hike with friends and explore new trails all over the bay area. She also loves to dance and especially loves the hip hop class she takes several times a week. Jen also enjoys volunteering with the Make A Wish foundation. Jen has a close group of family and friends and loves spending time with as well.

Veronica has been an orthodontic assistant since 1982. She started working with Dr. Will when he opened his practice in October 2008. She is glad she chose the orthodontic field. She finds it very rewarding, not only for herself but for her patients as well. She enjoys helping to create an award winning smile!

She is married and has one son and a BIG orange kitty. When not at work she appreciates being able to spend time with family and friends. She also takes joy in cake decorating, scrapbooking, cooking and baking.